The Chat: Industry players highlight the crucial role of fans in artistes’ success

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Key players in the music industry have emphasized the critical role of fans in shaping the careers of artistes, underscoring their impact on both the longevity and growth of musicians.

Speaking on The Chat on Channel One TV during a discussion themed “Ghana Music and Fanaticism: Building a Healthy Industry or Fueling Disunity,” industry experts explored how fan support influences the dynamics of the music business.

The discussion highlighted the importance of striking a balance between fan enthusiasm and responsible engagement to foster a healthy and thriving music industry.

While the energy and loyalty of fans drive competition and sustain artistes, panellists cautioned against allowing fanatism to escalate into conflict or disunity.

Nigerian music lawyer Akinyemi Ayinoluwa highlighted the integral role of fan groups, noting that without their support, artistes would struggle to sustain their careers.

“Just as it’s spelt, the supporter group is very integral because without people believing in these talents, the artistes wouldn’t have a career. I think the competition, the back-and-forth, and trolling are good for entertainment if they don’t escalate into violence. The presence of fans prolongs the stay of A-list artistes… it is good for business,” he stated.

Adding to the conversation, podcaster and event host IsaaB pointed out the multifaceted influence of fans, from encouraging creativity to driving streams on digital platforms.

“There are fans, audience, listeners, and critics who make sure they analyze everything an artiste does. I believe certain fans convince their artistes to try different genres and push for collaborations. They also head to streaming platforms to support their favourite artistes. So, they play a key role in the life of artistes,” she remarked.

Terah “Teemo” Clottey, Director of Bang Bang Loud, stressed the shared responsibility of fans, artistes, and the media in maintaining a harmonious music ecosystem. He emphasized the leadership role artistes play in guiding their fanbases.

“The fans have a role to play, the artistes themselves have roles they play, and the media also have roles they play. However, as the artiste, you are the leader of the clan or group. If I say something and my fans react in a way that I know will lead to confusion, I can step in and call them to order,” he explained.

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