Bethel Logistics, experts in shipping logistics, has disclosed substantial gains from participating in the Citi Business Olympics organized by Citi FM and Channel One TV.
Sponsoring the event for the third time, the company indicated that the event has given it immense mileage in terms of brand visibility and networking opportunities.
The Citi Business Olympics, known for bringing together various businesses for a of day of sports and camaraderie, offered Bethel Logistics a platform to showcase their services and connect with potential clients and partners.
The event’s competitive yet friendly atmosphere allowed the company to engage with other industry players and foster valuable relationships.
Speaking in an interview at the event in Accra on Saturday, Gladys Awenia Abem, Human Resource/Administration Manager, indicated more people had come to know of the company through the event and its organisers.
“This is our third time (sponsoring), 2019, 2022 and then now. It is basically because we want to sell ourselves…advertisements never end, and brand awareness never ends. The more we do this the more we climb. If God gives us the grace and we are alive I am sure [we will come on board again].”
“…The fact that we are even associated with Citi FM and Channel One has broadened our horizon. I mean people know us more and at times people think we are related,” she stated.
Responding to whether it was pivotal for other non-participating organisations to join the event going forward, Ms Abem stressed that “Very much because the mileage Citi has given us I mean it is over the roof, it is so much. Citi has elevated our brand.”
