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Hotel occupancy falls during peak tourist season as Airbnb surges

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Despite consecutive increases in visitor numbers for the Ghana Tourism Authority’s (GTA) annual flagship event, ‘December in GH’, hotel occupancy for tourists and visitors has declined in recent years.

The 2023 Ghana Tourism Report notes that international tourist arrivals for the year reached 1.1 million, a 25 percent increase from the previous year.

It further reveals that the average expenditure on accommodation was the highest spending category at 34.61%, slightly exceeding last year’s 33.34%.

However, there was a slight decline of about 3-5% in participants staying in hotels, while those opting for Airbnb accommodations saw a significant increase from 11.5% in 2021 to 27% in 2023.

In 2019, Ghana commemorated the Year of Return programme, marking 400 years since the abolition of the Slave Trade.

A pivotal event in this celebration was December in GH (DiGH), an initiative by the Ghana Tourism Authority (GTA) that has evolved into a significant cultural and tourism highlight on the nation’s calendar.

Drawing global visitors keen on experiencing Ghana’s rich heritage, arts, and entertainment scene, DiGH has been a focal point in showcasing the country’s vibrant cultural tapestry.

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